Adapting to the new customer journey takes analysis, strategy, time, and investment. It doesn’t happen overnight. It takes time to transition. And along the way, you’ll learn a lot about
With the emerge of digital channels has come a variety of acronyms and terms that often are misunderstood or confused. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are concepts used sometimes interchangeably, people don’t understand the difference between them and most important, that they both share one common goal and work together to bring website users to their sites.