With the rise of independent content online, digital influencers are one of the best ways to get your brand in front of your audience. As Lee Odden, TopRank Marketing said: ”Incorporating influencers in your content facilitates reaching new audiences with brand messages that are credible and trusted”.
Influencer Marketing is changing the way brands communicate.
We will try to explain the things that an influencers do, express or represent and also when is the right time for your brand to collaborate with them. For doing so, the first thing that we should ask is…
WHO are those influencing people and WHAT Influencer Marketing is?
Influencer marketing dates back to the late 19th century, when brands used celebrities to endorse products like cigarettes and home products. Also, along with the increasing of the popularity of movies, the influencer job has gained amplitude in the marketing sphere because people wanted to be like their favourite movie stars and have the same clothes, accessories or looks.
With time, this job remained the same, but developed in different shapes. For instance, nowadays they start this path by focusing on a passion for something, produce quality content, consistently, and than increase their number of followers on their channels. This is how they become a voice and relevant for an industry.
And if your brand, products or services get to be mentioned by them, than your business get 3 to 10 more conversions, boost awareness and grow sales and revenues.
Influencer Marketing is a process of identifying, researching, engaging and supporting the people who create the conversations impacting your brand, products or services.
YES! Influencer Marketing is the new big deal!
We bring your message to influencers by providing a channel of open communication between the influencer and your brand. We have a number of different approaches and strategies to ensure a positive connection with the influencer based on the type of content they create and your marketing message.
HOW is done?
We focus on targeting key influencers who in turn are able to bring your brand in front of their own audience. Our team specialises in making a connection between your brand and the influencers which are most in tune with the type of audience you’re targeting.
We create connections with influencers, ensuring that the audience will be the most receptive to the endorsement and more likely to engage your brand.
WHY should your company collaborate with an influencer?
We all know what in our efforts we have to put first our customers because there is no longer about brand, but about them.
And the most genuine way for this is to build the story using an endorsement by a third party because consumers trust recommendations from influencers more often than a brand itself. So, for that reason we recommend you to use bloggers, influencers and ambassadors in order to shape valuable, relevant and honest content.
Also, having your brand in the hands of an influencer gives you a unique opportunity to drive additional lead generation and lead conversion.
When choosing an influencer to work with, make sure they are a good match with your business, objectives, values and personality. And remember that the engagement an influencer generates is much more important than their followers count.
Has this article been of help to you? Are you planning on or do you already work with influencers? We’d love to hear about your experience in the comments!