20 YouTube Statistics you should know about

If you are a marketer, an entrepreneur or a CEO, you should know these 20 YouTube user and usage statistics in order to decide if online video is a good way to reach your audience.

We’ve picked out these stats to help you understand and demonstrate you why YouTube is the number 1 platform to increase your influence and your business.

1. YouTube is the world’s second largest search engine and third most visited site after Google and Facebook
2. The platform has over 9bn logged in monthly users.
3. 400 hours of video are uploaded to YouTube every minute
4. On average, there are 1,000,000,000 mobile video views per day
5. The time people spend watching YouTube on their TV has more than doubled in the last year
6. 6 out of 10 people prefer online video platforms to live TV.
7. By 2025, half of viewers under 32 will not subscribe to a pay-TV service
8. In an average month, 8 out of 10 18-49 year-olds watch YouTube
9. On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network
10. You can navigate YouTube in a total of 80 different languages, covering 95% of the Internet population)
11. The platform has also launched in over 91 countries
12. Daniel Middleton, better known as DanTDM, is the highest earning YouTuber, bringing in $16.5m in 2017
13. We watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook video combined
14. 70% of YouTube views come from mobile devices
15. The average mobile viewing session lasts more than 40 minutes
16. The first video to hit one million views was a Nike advert featuring Ronaldinho
17. Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices
18. The number of channels earning six figures each year on YouTube has increased by 50% year on year
19. The most popular branded channel is currently LEGO, which has amassed over 6 billion views
20. Searches of “how to” videos on YouTube are growing 70% year on year

So, if you are wondering how to capture your audience in 2019, we advice you to add to your marketing plan some YouTube campaigns, using a creative and strategic content in order to make your brand shine.

Let’s talk about your project, we can help you to set up & launch an efficient YouTube Video Advertising Campaign.