In 2019 Content marketing will become even more important and Content creation and distribution will change radically.
As Seth Godin says “content marketing is the only marketing left” – it’s authentic, useful, and perfectly suited for the internet generation.
At the heart of great content are compelling visuals, which are essential for clicks and high conversion rates on social media.
We’re recognised as a top Social Media Marketing Company on DesignRush’.
Investing in high quality content is essential for your social media accounts.
Here are 15 content tips to share on your Social Media:
- turn a blog post into a video
- create a “how to” video
- go live
- interview someone, live
- post 360 photos or videos
- curate user generated content
- use charts or graphs
- share relevant, helpful infographic
- partner with another brand
- do a social swap
- organise a social contest
- as a question
- pull a meaningful quote or stats from a blog post
- add emojis and symbols
- share or retweet your followers’ posts
Video gives businesses an opportunity to show not only what they do but also “who” they are.
97% of marketers say that video has helped increase user understanding of their product or service, and 76% indicated that it has helped increase web traffic and sales.
Let your brand be more authentic and start looking for the best content from your followers. Then, consider showcasing that content and give credit to the creator on your own channels. It can help grow your base and give your audience a sense of connection. At a time when organic social reach is on the decline, sharing authentic content straight from your audience members themselves can help you connect with your followers and build a stronger relationship with them.
Stories and more stories
Perhaps the most valuable content is short-lived. We see stories became more used and loved by the users, because they feel more natural, more spontaneous, and even more transparent. They are simple to do by the marketers, you don’t need to invest a lot to make the most of it. So, if you have not started yet, include in your calendar plans Stories to Instagram, Facebook, Youtube, and also LinkedIn.
You can share pictures or behind-the-scenes videos that give your audience a glimpse of your values and culture without spending a dime.
Endorsement type of content
Employees are your most trusted influencers and they should be on social media, posting about the company they enjoy working at.
Many employees won’t instinctively share content to their personal social media accounts. Often it is because they are too busy, or they don’t know what to say. But what if you make it worth their time, make it rewarding or even fun?
Then, you will have an army of influencers and a great content, that ultimately allows you to tap into audiences you may otherwise not be able to reach.